Category Archives: forte group

Ringing In Criticism

As the Starbucks cup debate continues with loud yells from both pro-Christmas-ers and pro-Starbucks-ers, another debate is heating up.  Target has generated significant backlash for their over-the-top Christmas sweater, sporting the acronym OCD: Obsessive Christmas Disorder. In the media, we … Continue reading

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Change … Had Enough?

Ketchum recently conducted a study about change and how it affects employees. “Ketchum Change surveyed over 500 leaders of large corporations within seven countries,” reports Ketchum’s website. The study found “95 percent of respondents report managing change is critical to … Continue reading

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VW Excuses Gone Rogue

Volkswagen’s current crisis is common knowledge. The public is very aware of the company’s shady business practices and has learned that they rigged diesel cars to cheat emissions tests and cheat customers. Leading up to the reveal of the scandal, … Continue reading

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Avoid Crises Managing You

Crisis management has always been associated with pubic relations but due to social media the magnitude of impact on a company has grown. A crisis today can quickly become international, e.g., Volkswagen, because of the globalization of the economy. I … Continue reading

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Merger Takes Bumpy Flight

As US Airways takes its last flight, it raises the question, what’s next for the biggest airline merger in history? In 2013, American Airlines and US Airways announced plans to merge, creating the biggest airline in the world, according to … Continue reading

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Whole Foods Slashing Jobs, Prices

Despite priding themselves on the quality of their food and a loyal customer base, Whole Foods has suffered public backlash due to high-priced items and a few recent scandals of overcharging customers. Critics have dubbed the chain “Whole Paycheck” as … Continue reading

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PR Execs Now Lead C-Suite Rather Than Follow

Is a PR background prime training for a senior level management position? Historically, it hasn’t been the case but things are changing. Newly-named vice chair of GE, Beth Comstock, identifies her priorities as business innovation, corporate marketing, sales and communications. … Continue reading

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Female Leaders Missing in C-Suites

It is fact, just look at our class, that women outnumber men in PR two to three.  Not only are we outnumbering the men, we are excelling in the field.  PR is counter to the dainty, girlish stereotype as are … Continue reading

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Measuring Media’s Value a Tough Task

The world of print media is dead — or so we have all heard — during the last several years. For those in public relations, this also means finding alternatives to media clipping and, ultimately, media value as a form … Continue reading

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