Category Archives: enLIGHTen PR

LAX Shooting Updates at Tweet Speed

On Friday, Nov 1, a gunman terrorized Los Angeles International Airport (LAX). LAX is the sixth busiest airport in the world with more than 63 million passengers served in 2012. During the shooting, which occurred in Terminal 3, one Transportation Security … Continue reading

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‘Selfie’ Triggers Hot Responses

Maria Kang is under fire in social media circles for posting a revealing picture of herself in revealing workout clothes with her three sons, all under 4 years old. In the picture are the words: “What’s your excuse?” implying that … Continue reading

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‘skins Fans Seeing Red

The NFL’s Washington Redskins faced a major PR crisis this week as none other than the President of the United States called their team name into question. In an interview with the Associated Press last Saturday, President Obama said that … Continue reading

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Apple Takes Biggest Bite As Best Brand

After a reign of 13 years, Coca-Cola has been pushed off the throne as the world’s most valuable brand. The report was conducted by Interbrand, a corporate identity and brand consulting company owned by the Omnicom Group that has been … Continue reading

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PR In Demand But Confusing to Many

If you’re in the medical field, your job is simple to define. If you’re in education, it’s easy to explain what you do. And if you’re in criminal justice, the same is true.. But how do you define what someone … Continue reading

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Apple’s Core Message: Stellar Strategy or Major Misfire?

A week ago, Apple announced a press conference to presumably introduce the world to the new iPhone, and iOS7. The announcement included the photo below; featuring the iconic Apple logo surrounded by a paint splatter of color and the tagline … Continue reading

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