Category Archives: Cicer Communications

Defining Workplace Diversity

Since the workplace began, diversity has been a controversial subject. On opposite ends of the conversation are those who strongly believe affirmative action is an answer and others who are fearful their jobs are being stolen. What is diversity? The … Continue reading

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Causes Can Trigger Major Effects

In recent years, it has become increasingly important to consumers that the businesses they support take a stance on behalf of a cause. A business stance can be set around any value from using locally sourced ingredients to supporting inclusion … Continue reading

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Does Taking A Political Stance Pay Off?

This fall, Nike introduced a campaign with Colin Kaepernick as its corporate face. Some may recognize Kaepernick as the professional football player who decided to take a knee on the field during the national anthem. Major controversy was and still … Continue reading

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Spooky Season is Boo-tiful for Retailers

We all know during the holiday season, stores can get crazy busy and people can be a tad more irritable. With Halloween right around the corner, what does this mean for companies or retail stores? What does that mean for … Continue reading

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Connecting with Snowbirds

Saturday marks the beginning of fall. For many residents, the seasonal change doesn’t mean much since daily temperatures will stay in the 90’s throughout September. However, this season most notably marks the return of temporary residents often referred to as Snowbirds. … Continue reading

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