Category Archives: Catalyst Communications

Brand Experiences: A New Way to Engage Your Audience

With the rise of social media and people’s increased desire for more likes and followers, it is no longer enough for a brand to promote its event in a stagnant way. People crave experience and want to share that via … Continue reading

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Tips to Avoid Brand Fails on Social Media

As a public relations professional, it’s important to portray your client in a positive light. We are the communicators who work on their behalf – and we understand the value of connecting with users through social media. As the online … Continue reading

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How Industry Events Benefit PR Pros

Attending industry events, such as conferences or panel discussions, allows a PR professional to network with peers, but also stay on top of trends in a rapidly evolving industry. Regardless of the specific field, or whether you work in-house or … Continue reading

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LinkedIn’s Global Reach

May is a time when college students across the United States will have hopefully found their first job and begin their post graduate lives. May also marks an anniversary for a social media platform that has aided people around the … Continue reading

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VR+AR+PR = Storytelling on Steroids

Today, we discuss the creeping, unstoppable forces that are virtual and augmented reality. Quick rundown — virtual reality and augmented reality are not the same. In fact, these facets couldn’t be more polarized. Virtual reality is an immersive experience where … Continue reading

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Snapchat’s Guerilla Metrics

Fact: Snapchat is the most used social media network in the 12-24 age bracket, according to Edison Research’s 2016 Infinite Dial. That means if you’re targeting Millennials and beyond then you too, are using Snapchat. Unlike other social media platforms … Continue reading

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Talking Up Snapchat

PR Lab special guest lecturer, Scott Pansky of Allison + Partners discussed the merits of Snapchat. Snapchat is a mobile social media app that allows users to share images that self-destruct after a maximum of 10 seconds. The app also … Continue reading

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Trump-ing Politics as Usual

Even amid the “worst week of his campaign” according to multiple news outlets, Donald Trump still holds a commanding lead in the political race for the 2016 Republican presidential nomination. It seems clear that the Trump campaign’s attitude toward publicity … Continue reading

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Digital Entertainment Thrives Live

Let’s face it, social platforms are leaning toward a model where timeliness is key. Rising apps Snapchat and Periscope thrive on immediacy and the present. Twitch follows the same model, where living and broadcasting in the moment trumps uploaded, scheduled … Continue reading

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