Category Archives: Cara Communications

Thumbs Down on Snapchat Update?

In January 2018, Snapchat updated its platform in order to post previously captured content. It wanted posts to appear without the distinctive white border, signifying it is from a camera roll, and also combining messages, posts, stories and ads all … Continue reading

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The Art of Apologizing

Public relations professionals should always be on their toes in case a crisis hits. Companies will make mistakes, but is how you handle the problem more telling than the problem itself? In 2015, Apple Music announced its three-month free trial … Continue reading

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Twitter’s Big Assist in B-Ball Madness

March is a great time of year for college basketball enthusiasts. The annual NCAA tournament March Madness is a 68-team single-elimination tournament to select the champion of college basketball. According to Adweek, Twitter has a courtside seat this year. Throughout … Continue reading

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Millennial Tastes Key to Diet Coke Reboot

In early January, Diet Coke announced a new PR campaign in an attempt to attract Millennials to the soda. This “attraction” comes in the form of slimmer, taller cans and new flavors. The rebranding is a complete makeover for the … Continue reading

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Millennial Parents Giving Birth to Baby Brands

Kim Kardashian West and Kanye West made headlines this month with the announcement of their new baby girl “Chicago West.” Celebrities and fans alike took to social media to express their thoughts on their daughter’s name. With the buzz surrounding … Continue reading

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