Category Archives: Cache Consulting

Waving Bye to Geoffrey, Toys R Us

It’s sad to hear that the store I grew up loving is closing all of its U.S. locations due to major bottom line issues. Toys R Us, in business for 70 years, accumulated billions of dollars of debt. What caused … Continue reading

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Brands That Tap What Women Want

In a world where women’s empowerment and equality are at the forefront of many conversations, it’s not surprising that brands are using their social capital to create dynamic campaigns with women as the target.  But how are they keeping the … Continue reading

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Self-Driving Uber Takes Fatal Turn

An Uber self-driving car killed 49-year-old Elaine Herzberg of Mesa as she walked her bicycle across Mill Avenue in Tempe, Arizona, according to the Tempe Police Department. This was the first fatal collision between an autonomous car and a pedestrian … Continue reading

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McDonald’s Adds Diploma to Employee Perks

McDonald’s made great PR moves in March when it flipped the Golden Arches upside down to form a “w” in honor of International Women’s Day. Now, McDonald’s announced that it is tripling its college tuition benefits for its employees through … Continue reading

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Black Panther Hits High Notes in Soundtrack Strategy

Black Panther, the newest superhero film in the Marvel Universe, is projected to be one of the top grossing films of all time.  The plot follows T’Challa who returns home to an isolated but technologically advanced African nation of Wakanda … Continue reading

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Stormi Whips Up Social Media Whirlwind

On Sunday, Feb 4, after months of speculation, Kylie Jenner confirmed the pregnancy rumors and revealed on Instagram that she had given birth to a baby girl with boyfriend, Travis Scott. Initial rumors of pregnancy emerged in September 2017 and Kylie fans … Continue reading

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White Roses Bloom at Grammys For #MeToo

Activism was a hot trend on the red carpet at the 60th annual Grammy Awards when multiple music artists, producers and executives accessorized their star-studded apparel with a white rose to support the #MeToo campaign.  The white rose movement was … Continue reading

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Taking a Bite Out of Tide Pod Craze

If you have yet to hear about “The Tide Pod Challenge,” I would be surprised. I can’t even scroll through my Instagram or Twitter feed without seeing at least one meme or reference to people who are actually EATING the … Continue reading

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