Category Archives: azpire

Costly Corporate Faux Pas

More than ever before, companies must figuratively walk on eggshells to avoid immediate scrutiny from millions of users on hundreds of platforms. The broad reach of media highlights any potentially offensive corporate slip-up. The holiday season seems to make the … Continue reading

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Chipotle Closings: Safe or Sorry?

Let’s face it. Many have have an intense loyalty to Chipotle and their overstuffed burritos, fresh guacamole and tortilla chips with the perfect touch of lime. Their following seems unshakable, but the international chain has faced a crisis in the … Continue reading

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Tesco’s Viral Prank

Tesco, the United Kingdom-based grocery chain, isn’t messing around this Halloween. They got in the spirit by pranking customers at one of their stores and catching the entire act on video. Tesco seems to be following the “formula” for creating … Continue reading

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Chicken’s Tweets a Treat

Australian fast-food chain Chicken Treat has added an unlikely member to their social media team. “Betty” has no prior social media experience, but Chicken Treat believes she brings something valuable to the table. Who is Betty? Believe it or not, … Continue reading

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#SpiritDay Marketing with Purpose

The LGBT movement has attracted more attention in the last 10 years than at any other point in history. On June 26, 2015, gay marriage became legal in the U.S. and the conversation about bullying and suicide in the LGBT … Continue reading

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Cheerios Recall Follows Complaints

Food manufacturer General Mills announced on Monday that it will recall an estimated 1.8 million boxes of its Cheerios and Honey Nut Cheerios after finding out that that the gluten-free labeled products contained wheat. Jim Murphy, president of General Mill’s … Continue reading

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Ad Tsunami All Wet?

It’s estimated that we are exposed to 5,000 advertisements every day. We all go through that daily ritual that includes our quick check of Twitter when we first awake, reading or watching the news during breakfast, maybe listening to Spotify … Continue reading

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Starbucks Spicing Up Fall with PSL

Let’s face it, we all get excited when the Pumpkin Spice Latte returns every year. But what makes this seasonal drink so popular? Is it that it’s exclusively available September through December? Or possibly because it reminds us of our favorite holidays … Continue reading

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