Category Archives: The Fifth Firm

Smarties not so smart?

Don’t ask me how, but I stumbled upon a “pr dilemma” Smarties candy faced in March. Smarties are the little sugary disks that come in all different colors, and they’re pretty yummy. There had been word that kids are crunching up the … Continue reading

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A picture is worth a thousand clients

I was reading through a few PR blogs when I ran across Seth Godin’s ( a marketing expert and author) blog entitled The Power of a Tiny Picture. In this blog he discusses how you picture can either make or … Continue reading

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Word of mouth marketing is a hit

Recently at my internship , I was asked to create a twitter account for the company and begin following as many people that fit our “target audience,” hoping in return they would follow us back.  In case you were interested, … Continue reading

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Twitter all you want, but remember people can see you

Twitter has really taken this nation by storm. It seems like ever since we learned about this “twitter” in PR class that is all people can talk about.  I find myself browsing people’s tweets constantly finding it entertaining and useful. … Continue reading

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Wrong moves with social media

So I’m a manager at a retail store and recently I received an email that said the company would be discontinuing the weekly newsletters. I was really surprised by this because these newsletters were incredibly informative and always had really … Continue reading

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Is all publicity good publicity? The Bachelor Season Finale

Just as many women across the country do, I tune into a weekly little show called, “The Bachelor”. It is the only reality television show I will watch because for the most part, it seems sincere (or as sincere as … Continue reading

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Marketing is Evil, and PR practioners are Spin Doctors

When people ask me my major, and I answer, “public relations”  some look at me like I just said, “I am majoring in shooting puppies.” I believe the image of public relations and marketing is getting better, but the history … Continue reading

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Social media in the sports world

After first being introduced to Twitter last Thursday, I was unsure how I would respond and adapt to this new form of social media.  Being an active blogger and Facebook user, I was uncertain how useful “tweeting” would be for … Continue reading

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"Horizon Management"

As a public relations senior at ASU, I can’t help but frantically question my career opportunities after graduation, especially considering the state of the economy. Comprehension.prsa.org  had a somewhat insightful post about the challenges of PR professionals at a time when clients … Continue reading

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