Category Archives: Step Up Communications

Congrats You're Graduating! Now What?

To all of the PR students graduating this semester and to those past graduates, congratulations. This is a time to celebrate that you will never have to write another term paper again or take another mid-term exam (except for you … Continue reading

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Let's be realistic…

The topic of conversation among us seniors now is graduation.  I can’t tell you how many times in the past few months I’ve sat around with friends and classmates concocting our quest to become successfully important contributors to society.  How … Continue reading

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Are PR Agencies a thing of the past?

I was researching some information for my groups client when I stumbled across an interesting article entitled “Who need PR Agencies, Exactly?”  In it the author talks about how she was shocked when she came across a software company that do not … Continue reading

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Social Media Netiquette

With all the talk of Twitter and Facebook and being careful of what you post on the Internet, I figure why not blog about Social Media Netiquette.  Netiqutte is basically the way you should and should not behave on the … Continue reading

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Changing of the Guard: Print Goes Online or No Where

A lot has been made of the near 150 year old Seattle Post-Intelligence closing down its print division tomorrow to go strictly to web-content only. Newspapers have been struggling for many years now and it seems that the current recession … Continue reading

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Are blogs becoming paid thoughts?

For a while now, I’ve been trying to explain to my roommate what Twitter is, and why these social media tools aren’t really as useless as she thinks – they’re actually pretty fun!  She continues to be critical and simply … Continue reading

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Road to Redemption- Docu-series or PR strategy?

I discovered a new reality series the other day.  I usually just flip through these shows only stopping to watch a few seconds of them, but this one inparticular seemed to captivate my attention.  MTV’s reality special TI’s Road to … Continue reading

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Chris Brown- PR Nightmare?

By now I am sure that everyone has heard about the incident that allegedly took place between singers Chris Brown and Rihanna.  Was anyone else as shocked as I was when all we heard for a week after the incident … Continue reading

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Advertising Spends Money, PR Makes Money

It is a common theme among the Fortune 500 companies to have large advertising budgets and small Public Relations budgets. Richard Laermer is quick to note in The Bad Pitch Blog that this is what makes Public Relations not only … Continue reading

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