Category Archives: Spotlight Public Relations

Tradition vs. Transformation in Universities

Have you ever been sitting in class and wondered, “Why am I taking this class again? How is this class even relevant to my career aspirations?” I know I personally have, and it is beyond frustrating. A large amount of … Continue reading

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Do first impressions mean everything? They sure do.

As many of us are nearing graduation from the Walter Cronkite j-school, we are already starting to apply for jobs. In this tough job market, we need to find anything (and I mean, any little thing) that can set us … Continue reading

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Will your agency have a “ROTNEM” program?

Last week an article in the Chicago Tribune talked about Edelman (the world’s largest independent PR firm) using Gen-Y employees to teach older executives about social media. On first glance, this is fabulous!  Using younger employees who have grown up … Continue reading

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PR Accreditation

Many of us are graduating in the next few months and going to be looking for a job but is a bachelors degree enough? The job market is more competitive than ever because of the current economy and lay-offs. It … Continue reading

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Students out of touch with resourcefulness?

In the article, “’Resourceful,’ one of the highest adjectives of praise,” the topic of resourcefulness is the center of focus. The author, Les Potter, believes that resourcefulness is a skill that is highly useful, yet newly neglected. He emphasizes the … Continue reading

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Is Journalism dying? And is PR going with it…?

We all have heard the “talk” going around that journalism is struggling. Being in the j-school, we constantly are brainstorming new business models to keep the industry alive. Is online taking over print? These are the questions we are repeatedly … Continue reading

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Before you accept that first PR job…

A few days ago I met my PRSA mentor for the first time.  As we got to know one another, she asked about my career goals.  I have a pretty good idea of where I want to be in the … Continue reading

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Abandoning a web page for Facebook

I noticed about a year ago that there were an increasing number of businesses appearing on Facebook. Not as advertisements but as users. I certainly never thought the trend of companies starting a Facebook would become so popular, but it … Continue reading

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Politics and business: where’s the line?

I read the blog “Politics, PR and Promotion: When is it good for business?” by Naked PR . This article talked about how businesses are intertwining politics and whether or not that is a good or bad thing. I believe … Continue reading

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