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Category Archives: Sparkle Media
Twitter plays detective role
No one knows what the future may bring, however we can tweet about our thoughts. Twitter has been populating the Cronkite School like a wildfire. Twitter has opened business opportunities for many and and recently reunited Austin Horse and his … Continue reading
The Future of Public Relations
As I sat down to write this blog post tonight I had no idea what topic I wanted to delve into. Having attended the side-panel earlier today I was inspired by the notion of how the mediascape is changing and … Continue reading
The ugliness of layoffs and how to deal with it
Most of us have heard or read the stories about how the economy — both national and international — is falling apart. The media is filled with stories about new industries wanting to be added to the bailout plan and … Continue reading
Posted in Sparkle Media
Tagged Crisis Communications, Issues Management, Layoffs, PR, public relations
9 Comments
PR and the public good
With so much emphasis on Public Relations as “spin,” only used to make bad situations appear better than they are, I found an interesting post about Public Relations being used to contribute to the public good. On the PR Studies … Continue reading
Social Media and Our Professional and Personal Reputations
In Brian Solis’ blog PR 2.0, in a post entitled “In the Social Web, We Are All Brand Managers,” he talks about creating corporate brands using socia media, including Facebook, Twitter, and many more. “Everything we share online, the comments we … Continue reading
Facebooking and PR!
Today on the PR Squared blog there was a post talking about Canadian Club Whisky’s Movember event. The event itself centers around a moustache growing contest which takes place in November and is done to raise awareness towards men health. … Continue reading
PR lessons learned from working at McDonalds
I came across this post from 2006, What I learned about PR from McDonalds, written by Kami Huyse from the blog, Communications Overtone. Huyse recounts her teenage years of working at the fast food restaurant and what those years taught … Continue reading
Actions speak louder than words
With less than a month until election day, the presidential candidates are strapped for time. Assuming we have all caught CNN at one point or another over the last couple weeks, we have probably heard the insults and the “he … Continue reading
Posted in Sparkle Media, Uncategorized
Tagged Campaigns, Government, politics, public relations
4 Comments
Presenting the world's stories
In the last two weeks of class, we have talked about effective presentations in preparation for our client presentations at the end of the semester. And I have to say, I wish I had known about ted.org sooner. Browsing through … Continue reading
Perception of PR Practitioners
I know that ABC PR recently published a post regarding how PR professionals are viewed and I wanted to delve into that a little further. I recently found a somewhat shocking article that discusses the negative side of PR. The … Continue reading