Category Archives: Prof. Gilpin

Another bell tolls for the press release

Sheila Scarborough, at Every Dot Connects, says she can’t imagine ever sending out another traditional press release. Announcements that the press release is dead are hardly new or blogworthy. However, she does explain how she plans to go about publicizing … Continue reading

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Bloggers and public relations

I want to point everyone toward a post today over at Jennifer Van Grove’s blog, about building relationships with influential bloggers for public relations purposes. The post raises some interesting questions: Is it worth the effort? Why or why not? … Continue reading

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Weekly roundup

The Agency started out the week by discussing viral video, prompted by this PR Squared post. In that post, Todd Defren pointed to a satirical sendup of the viral video phenomenon, but The Agency sees nothing humorous in the concept. … Continue reading

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UGA Connect – Liveblogged for your convenience

The University of Georgia is hosting the Connect conference on PR and social media this weekend. Practitioner Constantin Basturea (cbasturea on Twitter) is covering the event from his blog all weekend. Check back frequently for updates–he’s doing an extremely thorough … Continue reading

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A brave new world of research?

Over in the blog for the Social Media and PR class at St. Edward’s, a recent post pointed to some discussions about whether traditional consumer research is dying. Some believe that careful monitoring of online communities, populated by consumers interacting … Continue reading

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Weekly roundup

JMC417 students have explored quite a range of topics this past week, as they dip their toe into blogging. Cast Communications looked at propaganda, which tied into last week’s classroom discussions as well. How can we keep PR from devolving … Continue reading

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An ethical challenge

I just wanted to point everyone to this PRSA news release, which challenges the communication directors of both major US political parties to uphold the PRSA code of ethics for the duration of the electoral campaign. Since this post ties … Continue reading

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Why students should practice social media

A recent post at Public Relations Matters explains why public relations students need to have an active and engaged online life, in order to succeed professionally.

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