Category Archives: In Awe Communications

Can we create hype?

This week on Valley PR Blog, blogger Len Gutman addressed the value of hype and if as PR practitioners we create the hype or if we just simply fuel it. Gutman used the blockbuster movie of the weekend, New Moon, … Continue reading

Posted in In Awe Communications, Uncategorized | 5 Comments

What do we do? Follow the trends!

On the BadPitch blog, I found an interesting post all about following trends. By the way, if you haven’t starting read this blog yet, you should. It’s full of amazing and fun insight. Side note over. Anyways, the author of … Continue reading

Posted in In Awe Communications | Tagged , , | 4 Comments

Local Governments Using Social Media

The social media uses by Barack Obama’s 2008 presidential campaign may very well turn into one of the biggest case studies of this decade. His ability to engage new audiences and interest young voters through social media networking powered a … Continue reading

Posted in In Awe Communications, Uncategorized | Tagged , , , | 8 Comments

Social media: Too much work and too boring for advertisers?

Conversations on the topic of social media are everywhere and everyone seems to want to get a piece of the social media pie, especially advertisers. Todd Defren posted a summary of the conversations he has had with various advertisers he … Continue reading

Posted in In Awe Communications | 11 Comments

The “Homeless American Girl” and Cause-Marketing

 In her post on Gable PR’s Blog, Krista Rogers writes about a controversial topic, which can teach us future PR pros a thing or two about cause-marketing. Has anyone heard this story yet? American Girl Dolls have come out with … Continue reading

Posted in In Awe Communications | Tagged , , , | 18 Comments

How do you measure the value of PR?

Everyone wants to feel like that they job they do has value. If you do not feel valued at your job then you are going to feel like the work you do is unappreciated and become discouraged. However, what is … Continue reading

Posted in In Awe Communications | 7 Comments

It’s the little moments that count

There are so many things I love about this profession I’m in, no matter the winding road it took me to get here. When I first started j-school, I was a print major. That is, until I discovered something I knew … Continue reading

Posted in In Awe Communications | Tagged , , | 14 Comments