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Category Archives: Godspeed Communications
Does Social Media Make You Less Trustful?
Do you trust your friends and colleagues to be creditable sources of information about a company? If so, you’re in the minority. According to Edelman’s 2010 Trust Barometer, the number of people who do is 25 percent — a big … Continue reading
Posted in Authorship, Godspeed Communications
Tagged branding, communication, facebook, internet, media, PR, social networking, twitter
5 Comments
Twitter Debuts Sponsored Tweets
I read a recent article on PRSA which announced and explained Twitter’s debut of its latest application, “promoted tweets,” which was launched on Tuesday, April 13. Since Twitter’s launch four years ago, many people have been curious to see if … Continue reading
Posted in Godspeed Communications
1 Comment
Tiger Woods and his PR mistakes over the last couple months…
Over the last couple months, one of the most admiring athletes in America, Tiger Woods, took a big fall with all of his cheating controversies. He went from being the most popular in the golfing world, to the most popular … Continue reading
Posted in Authorship, Godspeed Communications, Prof. Gilpin, Uncategorized
Tagged controversy, image, Newsweek, PR, public relations, Tiger Woods
4 Comments
SEO; Paying for priority
Recently, I have been noticing that search engine optimization, SEO, has been becoming more and more of a hot topic of controversy in the PR industry. SEO is the process of improving the volume/quality of traffic to a web site/web … Continue reading
Posted in Godspeed Communications
5 Comments
The PR Approach to Wikipedia
Wikipedia is an enormous source of information, but its “anyone can edit” quality right away punched holes in its credibility. This has improved down the years, but the day has yet to arrive when we see Wikipedia as a superior … Continue reading
Posted in Godspeed Communications
Tagged brand, branding, communication, credibility, internet, PR, public relations, Wikipedia
6 Comments
Good PR for Jesse James?
I’m sure most of you have already heard the allegations of Jesse James cheating on Sandra Bullock. These allegations come at an awful time especially since Bullock swept this award season, and many would say she is at the peak … Continue reading
Posted in Godspeed Communications
Tagged apology, cheating, Crisis Management, Jesse James, PEOPLE, Sandra Bullock
7 Comments
Twitter plays detective role
No one knows what the future may bring, however we can tweet about our thoughts. Twitter has been populating the Cronkite School like a wildfire. Twitter has opened business opportunities for many and and recently reunited Austin Horse and his … Continue reading
Are social media sites the new connector between crisis news and the public?
It is so crazy for me to think that many people get their news from social media sites now rather than actual news sites. Its not like they are only using the social media sites, but it is more of … Continue reading
Posted in Godspeed Communications
Tagged credibility, information, news, social media, sories, twitter
8 Comments
Honesty is the Best Policy
Toyota recently launched a new PR campaign in which the company confronted their mistakes and their tainted reputation head-on with an honesty appoach. Two recalls for some of their models were issued regarding safety hazards with the acceleration pedal. Dealing with the government … Continue reading
Posted in Godspeed Communications
1 Comment
Web Traffic: Counting Machines or Counting People
“Figures often beguile me, particularly when I have the arranging of them myself; in which case the remark attributed to Disraeli would often apply with justice and force: ‘There are three kinds of lies: lies, damned lies, and statistics.’”–Mark Twain … Continue reading
Posted in Godspeed Communications
5 Comments