Category Archives: Four Minus One

The Public Relations and Marketing tug of war

As PR students, we are always quick to defend our field to those who throw public relations into the same pile as marketing. Marketing involves the process of selling and promoting a product by via direct (and often one-way) messages … Continue reading

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Agency v. Corporate PR–How to Decide?

On the heels of PRSSA National Conference 2009, one particular seminar stood out the most to me. “Crusin’ with PR—Corporate vs. Agency” provided beneficial insight to future public relations practitioners. As students often ponder what fields of PR interests them, … Continue reading

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Personal branding using social media: Are you making it work for you?

As public relation students, we are familiar with the useful nature of various social media platforms as a means to effectively communicate with the public. This, of course, is relevant for any company we choose to work for when we … Continue reading

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A career change into PR

Ever imagine how many people apply for the same job as you? You know you go in and tailor your resume to fit the description and put the effort into making your cover letter apply to the position as well. … Continue reading

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The FTC Tries to Quash Sponsored Conversations

In “Sponsored Conversations: FTC Guidelines Impact Companies and Bloggers” by Kami Watson Huyse, a PR practitioner, discusses the change these new guidelines will have on the PR field. Do your tweet or blog an opinion about a product and service … Continue reading

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A vital skill for PR practitioners, online video.

Many of us have taken Online Media here at the Cronkite School and some of us, like myself, are currently taking it. We learn how to do audio slide shows, how to blog and tweet (thanks to Dr. Gilpin and … Continue reading

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Don’t let Consumer Feedback Fall Into Corporate Black Hole

In the past it has been difficult to have meaningful customer conversations, however now with the advent of social media companies have the opportunity to listen to customer feedback. Before mainstream social media, consumers provided feedback to companies but typically … Continue reading

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The ownership of social media in the company atmosphere

As public relations students, it has become our nature to assume that part of our job description (post-graduation) will likely include implementing and maintaining relationships through social media channels. After all, we’re communication specialists, right? Well, in a post on … Continue reading

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Social Networking is the bee’s knees

We are just starting to learn the impact of what social media can do for our profession and how it can help the company we will work for in the future. Some of us see it as a burden to … Continue reading

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