Category Archives: Fidelis

Give me a "P," give me a "R." GO PR!

Posted on April 13, 2009 by mlmyers

Two weeks ago, Diane Schwartz, wrote a blog on the PR News Blog about a new advocacy campaign launched by PR News called “It’s the PR.” The campaign is basically designed to show that the public relations field influences everyone … Continue reading →

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"Toxic Talk" in Social Media

Posted on April 6, 2009 by mlmyers

While surfing around the blogosphere I came across a post by Crisisblogger Gerald Baron  about “toxic talk” in social media and whether its effects should be taken as seriously as they have in the past. The example brought to light was … Continue reading →

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Bite your tongue online

Posted on March 28, 2009 by jsaxarra

So we’re always told to watch what we put on any and all of our social media profiles (Facebook, Twitter, etc.) because of the potential consequences. In fact, the last discussion we had in Business & Future of Journalism covered … Continue reading →

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Blogs Killing the Newspaper Star

Posted on March 22, 2009 by maxlawrencehollister

Over the last few years, sport writers (in particular baseball beat writers) have had to evolve because of the ever changing times of media. No longer can a beat writer just file their stories for the morning’s paper, or simply … Continue reading →

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To ghost, or not to ghost: that is the question

Posted on March 9, 2009 by mlmyers

Our last day of class before spring break was partially spent on the discussion of ghostwriters’ blogging for a company and where it falls on the moral spectrum. I thought this topic was just being addressed as a segue into our next case … Continue reading →

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Know your role…

Posted on March 2, 2009 by mlmyers

Back when I was a freshman I, like many others, was still undecided on my major. I’m sure we’ve all had different paths that brought us to PR, but I think it would be more important for those thinking about … Continue reading →

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Paying for news?

Posted on February 23, 2009 by jsaxarra

In Tim McGuire’s Business & Future of Journalism class, there was a discussion about how much people are willing to pay for their news. The debating ranged everywhere; from full subscribers to micropayments, down to no payments at all. I … Continue reading →

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When Sports PR Goes Too Far

Posted on February 15, 2009 by maxlawrencehollister

First off let me start by saying sports media relations or public relations is not at all like everyday PR. You can get away with more in the arena of sports PR. But when a sports PR stunt manipulates one … Continue reading →

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Has word-of-mouth been replaced by word-of-text?

Posted on February 8, 2009 by mlmyers

Today, I stumbled upon a blog by Dan Wool, a regular contributor to the Valley PR Blog, about Jeff Goodman’s launch of his new word-of-mouth marketing company, Blabbermouth. Goodman, a former actor and New Media Director of the Arizona Democratic Party, created … Continue reading →

Posted in Fidelis | Tagged , , | 11 Comments