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Category Archives: Fidelis
Give me a "P," give me a "R." GO PR!
Two weeks ago, Diane Schwartz, wrote a blog on the PR News Blog about a new advocacy campaign launched by PR News called “It’s the PR.” The campaign is basically designed to show that the public relations field influences everyone … Continue reading
"Toxic Talk" in Social Media
While surfing around the blogosphere I came across a post by Crisisblogger Gerald Baron about “toxic talk” in social media and whether its effects should be taken as seriously as they have in the past. The example brought to light was … Continue reading
Bite your tongue online
So we’re always told to watch what we put on any and all of our social media profiles (Facebook, Twitter, etc.) because of the potential consequences. In fact, the last discussion we had in Business & Future of Journalism covered … Continue reading
Blogs Killing the Newspaper Star
Over the last few years, sport writers (in particular baseball beat writers) have had to evolve because of the ever changing times of media. No longer can a beat writer just file their stories for the morning’s paper, or simply … Continue reading
To ghost, or not to ghost: that is the question
Our last day of class before spring break was partially spent on the discussion of ghostwriters’ blogging for a company and where it falls on the moral spectrum. I thought this topic was just being addressed as a segue into our next case … Continue reading
Know your role…
Back when I was a freshman I, like many others, was still undecided on my major. I’m sure we’ve all had different paths that brought us to PR, but I think it would be more important for those thinking about … Continue reading
Paying for news?
In Tim McGuire’s Business & Future of Journalism class, there was a discussion about how much people are willing to pay for their news. The debating ranged everywhere; from full subscribers to micropayments, down to no payments at all. I … Continue reading
When Sports PR Goes Too Far
First off let me start by saying sports media relations or public relations is not at all like everyday PR. You can get away with more in the arena of sports PR. But when a sports PR stunt manipulates one … Continue reading
Posted in Fidelis
Tagged Dominique Wilkins, Dwight Howard, media relations, Michael Jordan, Nate Robinson, NBA, public relations, Rudy Fernandez, Slam Dunk Contest, Sprite
3 Comments
Has word-of-mouth been replaced by word-of-text?
Today, I stumbled upon a blog by Dan Wool, a regular contributor to the Valley PR Blog, about Jeff Goodman’s launch of his new word-of-mouth marketing company, Blabbermouth. Goodman, a former actor and New Media Director of the Arizona Democratic Party, created … Continue reading