Category Archives: Cielo

Evolution of the Twitter prompt

Posted on November 22, 2009 by bjohnson

I recently met a non-profit organization that three others and I are working with as our client for a PR campaigns class. When asking the members of this organization about their feelings regarding social media and its value in the … Continue reading →

Posted in Cielo | Tagged , , , , | 6 Comments

San Diego Chargers’ PR Campaign is a winner

Posted on November 15, 2009 by sferrer

What do the San Diego Chargers and Ronald McDonald House have in common? Two very different organizations came together for one cause. In a blog titled Authentic PR Counsel, Krista Rodgers from Gable PR explained about the successful cause marketing … Continue reading →

Posted in Cielo | Tagged , , , , , , | 6 Comments

Blogging is not dying

Posted on November 8, 2009 by n_applegate

With technology advancing right before our eyes day after day, it should come as no surprise that people begin to think of blogging as yesterday’s news. According to a blog written by Jon Clemments, “Social Media Café – A boost … Continue reading →

Posted in Cielo | Tagged , , , | 8 Comments

Pitching an Ocean Full

Posted on October 24, 2009 by bjohnson

I’ve never considered with great thought the process that it takes to catch a fish. I once took a try at the sport on a lake about two years ago and had minimal success. It could have been that my … Continue reading →

Posted in Cielo | Tagged , , , , | 7 Comments

Tweet Success: Twitter secures nearly $1 Billion

Posted on October 18, 2009 by sferrer

Some of us may have no interest in Twitter and see it as a social networking site that will fade over time. The rest of us are avid Twitter users who use the social networking site in many ways including … Continue reading →

Posted in Cielo | Tagged , | 12 Comments

Social Media vs. Mass Media

Posted on October 11, 2009 by n_applegate

Last month, The Future Buzz blogger, Adam Singer, wrote about the future of social networking and the death of print in his blog titled, Mass Media vs. Niche Media. He brought forth conversation about how specific tools, such as Facebook … Continue reading →

Posted in Cielo | Tagged , , , | 9 Comments

Relationships: Face-to-Face

Posted on October 1, 2009 by bgansar

A key part of the public relations field is not only keeping relationships organizations already have, but building new ones as well. It is easy to say that we have relationships with people with all of the social media outlets … Continue reading →

Posted in Cielo | Tagged , , | 8 Comments

Web 2.0 demands brevity from PR professionals

Posted on September 27, 2009 by bjohnson

Since the beginning of my career in J-school, I have asked myself how I can become a better storyteller. As one who loves learning about all things PR, I am curious about new ways to present information that will be … Continue reading →

Posted in Cielo | 9 Comments