Category Archives: CAST Communication

No PR Degree, No Problem

I came across a post on the blog PRos in Training by Kelli Matthews about joining the PR industry without even having a PR degree.  I know that a lot of people graduate college and have a profession that has nothing … Continue reading

Posted in CAST Communication | 6 Comments

Twitter Idiots

I found this article, called Twitteriocy, relevant since we just talked about Motrin neglecting the power of Twitter (and all other types of social media) earlier this week.  Written by Jeremy Pepper,  he expresses his frustration with the fact that … Continue reading

Posted in CAST Communication, Uncategorized | Tagged , , , | 13 Comments

PR and Wikipedia

I came across this post on PR Squared that discusses the ethical use of Wikipedia by public relations professionals. Wikipedia is an online encyclopedia created by people who are knowledgeable about a certain topic, and it can be edited and … Continue reading

Posted in CAST Communication | 3 Comments

Who's Speaking for You?

I stumbled upon a blog by Len Gutman writing for Vally PR Blog (right here in Phoenix) called Choose the Right Person for Your Product and thought this might be a good topic as we were discussing in class the … Continue reading

Posted in CAST Communication | 7 Comments

Becoming Familiar With Various Media Outlets

I found a blog written by a PR student at the University of Oregon and I thought it brought up a valuable point, one that I am often guilty of.  That article is called Naming Your Media and it points out the … Continue reading

Posted in CAST Communication | Tagged , , | 9 Comments

Names can never hurt you…?

In the PR Conversations blog, Catherine Arrows’ post “Time To Bend Gender Attitudes for Social and Professional” change, she discusses the role of women in the PR industry.  She explains that in a few recent events she has attended “feminization of … Continue reading

Posted in CAST Communication | 5 Comments

Manipulation of Media and How to Sort Through the Facts

With the mass amounts of information now available on the internet, it is getting harder and harder to search out facts versus rumors and opinion. I found was directed to a New York Times article through Glass House’s review of digital … Continue reading

Posted in CAST Communication | Tagged , , | 5 Comments

Election season and the bipartisan PR practitioner

Surfing the net for a daily fix to satisfy my addiction to the fast-approaching presidential election, I happened upon a blog post by Richard Laermer on Bad Pitch Blog — PR, Politics & The Politics of PR. In it Laermer talks about the need for PR … Continue reading

Posted in CAST Communication | Tagged , , , | 2 Comments

PR Pay Roll

As most of us are going to be graduating with in the next year, and with the economic crisis going on right now it is important for us to choose the right job once we are out in the real … Continue reading

Posted in CAST Communication | 11 Comments

Effectively Engaging Employees

I think an important area often overlooked in PR is internal communications. This is crucial because if the employees are not happy, then business is not going to run smoothly. Employees need to be informed, they need to have an … Continue reading

Posted in CAST Communication | Tagged , , | 5 Comments