Category Archives: Blanc Associations

The Future of Movie Marketing

In Todd Defren’s blog PR Squared he discusses the idea of relationship building in movie launches rather than just campaigns.  He says campaigns are usually used because movies are such short-term events but began to brainstorm a relationship aspect. He … Continue reading

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PR or Not to P-R

Did Arizona State University handle the recent on-campus suicide appropriately? As a part-time ASU student, I am almost certain that I would not have heard about the incident as promptly if it weren’t for the ASU Mobile Text System. According … Continue reading

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Do you have an e-portfolio?

Every college student has heard of a resume, knows what it is and has one. As PR professionals we need to go one step further- develop a portfolio. A portfolio includes your resume along with a sample of your body … Continue reading

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Censoring Your Facebook?

Is it okay for businesses to turn you away because of stupid things you did in college that show up on your Facebook profile? Continue reading

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Product Placement, Marketing or PR?

In Heather Yaxley’s blog, Greenbanana, she discusses the UK government proposal to allow product placement on TV. Currently, according to BBC News, “References are allowed ‘where their inclusion within the programme is justified editorially’, and goods can appear if they … Continue reading

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Looking for transparency

The Missouri University School of Journalism is now making Apple’s iPod Touch or the iPhone a requirement for incoming freshmen according to an article from the Missourian. The idea being that if students can hear lectures more than once they … Continue reading

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How Should Companies Handle Negative Comments?

A number of organizations have yet to dive headfirst into social media applications for the dread of the negative or offensive feedback that could result.  The fear seems centered on the fact that there is an ease of use within … Continue reading

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Tech Overload

In the blog, The Steve Rubel Lifestream, Steve Rubel does a video interview with, Alan Warms, the CEO of an online application website called Appolicious . The website is a social network sort of website about apps on iPhones and will … Continue reading

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