Category Archives: Authorship

NFL scoring as social media player?

For many, the next 17 or so weeks will find them spending their Sundays gathered around the television with friends and family, costumed in shining jerseys, cheering on their favorite team. Yes, football season is here. Since 2007, the NFL … Continue reading

Posted in Precision PR, Precision PR, Uncategorized | 2 Comments

The Perfect Storm: How Old Spice raised the bar for new media marketing

In 24 hours more people watched this summer’s Old Spice social media campaign than Barack Obama’s presidential victory speech. One can argue that the Wieden + Kennedy campaign took social media advertising to a new level.  Their understanding and execution … Continue reading

Posted in ASCK Communications, Authorship, FMP PR, Infinity Communication Solutions, INTELigent PR, Seva Communications, Spark PR, Voice Communications, Zoo Group | Tagged , , , , , , , , | 12 Comments

When to Say When: Navigating the morally ambiguous

My roommate, a self-proclaimed health nut, recently discovered the pro-high fructose corn syrup ads launched by the Corn Refiners Association. The night she finally watched one, she screamed my name for me to come in and watch. After it finished, … Continue reading

Posted in Greyn Agency | Tagged , , | 4 Comments

Your Wedding in 140 characters or less

The PR Practitioner, a blog about public relations’ trends, wrote a post about a couple who tweeted about their wedding via Twitter. It went on to say how the groom tweeted “just married” before he even had his first kiss as … Continue reading

Posted in Nuclear Communications | Tagged , | 7 Comments

Public Relations: A History Subject?

The general public has always been open about its differing opinions, positive or negative, about public relations.  From spin doctors to liars, the world of public relations has endured it all. Now, though, the world of PR is being studied … Continue reading

Posted in Thread Communications | Tagged , , , | 5 Comments

Does Social Media Make You Less Trustful?

Do you trust your friends and colleagues to be creditable sources of information about a company? If so, you’re in the minority. According to Edelman’s 2010 Trust Barometer, the number of people who do is 25 percent — a big … Continue reading

Posted in Authorship, Godspeed Communications | Tagged , , , , , , , | 5 Comments

Good Feelings Towards Cronkite PR

As we round out the final week of blogging and finish the week of our social media projects, I cannot help but reflect back on what I have learned and evaluate the Cronkite School’s PR program as a whole. Although … Continue reading

Posted in Radial Relations | Tagged , , , , , , , , | 12 Comments

Twitter Debuts Sponsored Tweets

I read a recent article on PRSA which announced and explained Twitter’s debut of its latest application, “promoted tweets,” which was launched on Tuesday, April 13. Since Twitter’s launch four years ago, many people have been curious to see if … Continue reading

Posted in Godspeed Communications | 1 Comment

A Refresher on Social Media Networking

As social media continually immerses itself into our daily lives with sites such as Twitter, Facebook, blogging and recently the location based social media application, Foursquare, it is important to make sure we are using it correctly and to its … Continue reading

Posted in Thread Communications | Tagged , , , , | 3 Comments

Public Relations is…

This past week, I have had two acquaintances from my elementary school years ask me about my major. When I said public relations, they both asked something along the lines of, “what does that entail?” And no matter how many … Continue reading

Posted in Radial Relations, Uncategorized | Tagged , , , , , | 6 Comments