Category Archives: aspireCreative

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Target’s Color Choices in ‘Gray’ Area

This Spring, Target executives found themselves tangled in a PR crisis dealing with the color palette of garments listed in their online store. Everything started after a customer stumbled across the gray plus-sized maxi dress described as “Manatee Gray” while … Continue reading

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Google Glass: Changing Way We See The World

The initial Google Glass release was probably one of the most frightening aspects of ’90s literary fiction I’ve ever encountered. It’s 2013 and a pair of glasses can respond to voice- activated commands, take photos, share live video and translate … Continue reading

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PR Woes Drain Energy from Power Drink

The FDA will now require energy drinks to be sold as a beverage, not a dietary supplement, after 13 deaths and a letter from 18 doctors and researchers. For more than a decade, drinks like Monster Energy and Five-Hour Energy … Continue reading

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IKEA Roped into Horse Meat Scandal

The horse meat scandal that started in Europe during February is not over yet. Now, along with Nestlé, the largest food company in the world headquartered in Switzerland and other European companies, IKEA has been drawn into the problem. IKEA, … Continue reading

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Runway 2.0 Re-Designs Fashion, Social Media

Audience members were encouraged to use their phones and tablets during the Kenneth Cole Fall 2013 Runway Show Live from New York Fashion Week. “During the @kennethcole runway show, out of respect for other members of the audience please make sure your … Continue reading

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Trial by Online Jury a PR High-Wire Act

In the past few years, we’ve watched as murder suspects are put on trial. We’ve followed their every move and documented their journey through the judiciary in real time.  We’ve deliberated. We’ve judged. We’ve decided our own verdicts. We’ve expressed … Continue reading

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Twitter Hacking Triggers Data Leak

Crisis communication is one of the things that public relations practitioners fear most, but also one of the things they are prepared to deal with. 2012 was a hectic year for those in public relations trying to manage crisis situations … Continue reading

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Social Media + Eating Disorders = Thinspo, Pro Ana Communities

With the usage of social media and blogging sites on the rise, new interest groups develop and grow everyday. A surge in online communities supporting and encouraging eating disorders has grown as well. On Tumblr, Instagram and Twitter, the hashtags … Continue reading

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