Category Archives: ASCK Communications

How to Get a Conversation with President Obama

Posted on October 22, 2010 by cmmassey

Big debate in social media use — can online action turn into offline action? What is the point posting all this stuff online if no one will go offline and use that information?  Last week, social media proved to be … Continue reading →

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Public Scandal and PR

Posted on October 9, 2010 by alervin

Media consumers love to watch a star fall.  They eat up the mistakes of celebrities and sports professionals, and it can easily spiral out of control, unless there is a solid public relations crisis management campaign in place.  Lately, this … Continue reading →

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Social Media: The Ultimate, All-Access Fan Club

Posted on October 3, 2010 by kpang

When I was 9 years old, I mailed four weeks of allowance in with a form from the back of ‘N Sync’s CD leaflet to be part of their fan club.  In return, I received an exclusive poster and fan-only … Continue reading →

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R.I.P.: The Press Release?

Posted on September 18, 2010 by shuscher

Is the press release dead? According to an article by Advertising Age’s Simon Dumenco, it is. http://adage.com/mediaworks/article?article_id=145838 In the article, Dumenco claims that thanks to Twitter, the press release is no longer a relevant tool to disseminate information. Dumenco says … Continue reading →

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The Perfect Storm: How Old Spice raised the bar for new media marketing

Posted on September 11, 2010 by jlmart20

In 24 hours more people watched this summer’s Old Spice social media campaign than Barack Obama’s presidential victory speech. One can argue that the Wieden + Kennedy campaign took social media advertising to a new level.  Their understanding and execution … Continue reading →

Posted in ASCK Communications, Authorship, FMP PR, Infinity Communication Solutions, INTELigent PR, Seva Communications, Spark PR, Voice Communications, Zoo Group | Tagged , , , , , , , , | 12 Comments

Is Your Grandmother on Facebook?

Posted on September 10, 2010 by alervin

Facebook audiences are diversifying as the site expands globally. Founded in 2004, Facebook has become the largest social networking site in the world. It has reached more than 500 million active users, and 50 percent of these users log in … Continue reading →

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