Category Archives: ASCK Communications

How to Get a Conversation with President Obama

Big debate in social media use — can online action turn into offline action? What is the point posting all this stuff online if no one will go offline and use that information?  Last week, social media proved to be … Continue reading

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Public Scandal and PR

Media consumers love to watch a star fall.  They eat up the mistakes of celebrities and sports professionals, and it can easily spiral out of control, unless there is a solid public relations crisis management campaign in place.  Lately, this … Continue reading

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Social Media: The Ultimate, All-Access Fan Club

When I was 9 years old, I mailed four weeks of allowance in with a form from the back of ‘N Sync’s CD leaflet to be part of their fan club.  In return, I received an exclusive poster and fan-only … Continue reading

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R.I.P.: The Press Release?

Is the press release dead? According to an article by Advertising Age’s Simon Dumenco, it is. http://adage.com/mediaworks/article?article_id=145838 In the article, Dumenco claims that thanks to Twitter, the press release is no longer a relevant tool to disseminate information. Dumenco says … Continue reading

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The Perfect Storm: How Old Spice raised the bar for new media marketing

In 24 hours more people watched this summer’s Old Spice social media campaign than Barack Obama’s presidential victory speech. One can argue that the Wieden + Kennedy campaign took social media advertising to a new level.  Their understanding and execution … Continue reading

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Is Your Grandmother on Facebook?

Facebook audiences are diversifying as the site expands globally. Founded in 2004, Facebook has become the largest social networking site in the world. It has reached more than 500 million active users, and 50 percent of these users log in … Continue reading

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