Category Archives: ASCK Communications
How to Get a Conversation with President Obama
Big debate in social media use — can online action turn into offline action? What is the point posting all this stuff online if no one will go offline and use that information? Last week, social media proved to be … Continue reading
Gap Learns Its Lesson
Last week, Gap, the clothing brand, debuted a brand new logo on their Website, www.gap.com. This new logo was to replace the original logo that the brand had used for decades. According to an article from Advertising Age, the new … Continue reading
Public Scandal and PR
Media consumers love to watch a star fall. They eat up the mistakes of celebrities and sports professionals, and it can easily spiral out of control, unless there is a solid public relations crisis management campaign in place. Lately, this … Continue reading
Social Media: The Ultimate, All-Access Fan Club
When I was 9 years old, I mailed four weeks of allowance in with a form from the back of ‘N Sync’s CD leaflet to be part of their fan club. In return, I received an exclusive poster and fan-only … Continue reading
R.I.P.: The Press Release?
Is the press release dead? According to an article by Advertising Age’s Simon Dumenco, it is. http://adage.com/mediaworks/article?article_id=145838 In the article, Dumenco claims that thanks to Twitter, the press release is no longer a relevant tool to disseminate information. Dumenco says … Continue reading
Is Your Grandmother on Facebook?
Facebook audiences are diversifying as the site expands globally. Founded in 2004, Facebook has become the largest social networking site in the world. It has reached more than 500 million active users, and 50 percent of these users log in … Continue reading