Category Archives: Archer PR

Gaga’s Twitter Tactic Promos Latest Single

For Lady Gaga, nothing is done the “normal” way. Not her songs, music videos or even her album promo. Today, Lady Gaga’s Twitter page acted as her primary publicity to hype the release of her single “Do What You Want” … Continue reading

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Miley Cyrus: PR Dream or Nightmare?

Even if you didn’t watch the 2013 VMAs on MTV, you still knew about Miley Cyrus’ “controversial” and “racy” performance. Miley’s string of questionable behavior  has captured international attention. Then her knack for headlines took off like a rocket the night of the VMAs and flew … Continue reading

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Blackout Silences Twitter

Social media is the way in which many users stay connected. With the help of the trusty smartphone we are one click away from expressing ourselves and learning about the expressions of others. Twitter introduced to us the miraculous hashtag. … Continue reading

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‘Petigram’ Latest Linkup for Pet Lovers

If your social media profile is flooded with pictures of your pet in various costumes or asleep on the sofa, there is now a space for all of that to be welcomed with open arms. Introducing Petigram, a social media … Continue reading

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Gaga’s ‘Tribe’ Trusts Edgy Manifesto

It’s not unusual for New York City streets to be crowded with people, but on this particular morning in Times Square, thousands gathered outside of the Good Morning America studios in anticipation for the one and only, Lady Gaga. On Aug 25, Lady Gaga’s fans, … Continue reading

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Tearful Paula Deen Stirs Up Renewed Interest

In June 2013, negative media attention caused TV celebrity Paula Deen to lose her spot on the Food Network and lucrative endorsement deals with retail giants Walmart and Target. The media flocked towards coverage when news broke that Deen used … Continue reading

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Apple’s Core Message: Stellar Strategy or Major Misfire?

A week ago, Apple announced a press conference to presumably introduce the world to the new iPhone, and iOS7. The announcement included the photo below; featuring the iconic Apple logo surrounded by a paint splatter of color and the tagline … Continue reading

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