Category Archives: Alpha Media

SeaWorld Suffers Killer Whale Woes

Posted on November 16, 2015 by Kate Sitter

When you hear SeaWorld, you think of killer whales — for better or worse. As of Tuesday Nov 10, SeaWorld Entertainment has cancelled its famous orca shows. Since its opening in the 1960s, SeaWorld Entertainment centered its brand associations with … Continue reading →

Posted in Alpha Media | 13 Comments

Silence Spikes Food Scare

Posted on November 7, 2015 by Asia Poole

This November, Chipotle has come under scrutiny for the E. Coli outbreak in its restaurants in the Pacific Northwest. According to PR Week, Chipotle finally broke the several-day silence and reached out to them to explain what steps they have … Continue reading →

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Target-ing Special Audiences

Posted on November 1, 2015 by Hannah Johnston

This year, Target included a young girl dressed as Elsa in their Halloween costume advertisement and it received lots of publicity. The main character in a record-breaking Disney movie, it only seems natural that Target would want to advertise that it’s … Continue reading →

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App Creates ‘Wolfpack’

Posted on October 25, 2015 by Allyson Gerrard

Can you picture using an app to meet new friends with similar interests? With today’s technology, it’s possible and now available. Brian Solis mentions a new app, called Wolfpack in his Oct 15th blog post. Wolfpack is used specifically for … Continue reading →

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Has Lucky Lost Its Charm?

Posted on October 24, 2015 by Brittany DIerken

Lucky Charms has been a General Mills bestseller for decades, but the cereal favorite has been testing different avenues to get recognized. Recently, General Mills announced via Instagram that 10 boxes of marshmallow-only Lucky Charms will be available for a limited time. … Continue reading →

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Burberry Channels Apple Music

Posted on October 10, 2015 by Kate Sitter

Burberry strutted its stuff on the runway right into the music industry. With the introduction of Apple Music, Burberry is the first company to create a brand-led channel. Burberry isn’t a novice in the music industry. In 2010, the British … Continue reading →

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Connection, Control Keys to Millennials

Posted on October 4, 2015 by Asia Poole

Most brands are taking a swing at marketing to Millennials (born between 1977-2000). This demographic poses new difficulties as to how to effectively connect with them as consumers.  I believe that a preference for high levels of connectivity and content … Continue reading →

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Engaging Hearts and Minds

Posted on September 20, 2015 by Allyson Gerrard

Digital analyst, Brian Solis, captured my attention with his blog post, “Attention is a Gift: Once you have my attention, why should I care?” His focus with this blog post is to encourage his audience to create content that engages … Continue reading →

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Kanye West Tweeting Same Old Song?

Posted on September 14, 2015 by Brittany DIerken

At the 2015 VMAs, Kanye West was presented the Video Vanguard award from Taylor Swift. In his “Thank you” speech, he went on a tangent apologizing to Swift, talking about his love for Kim Kardashian, his career, admitting smoking weed … Continue reading →

Posted in Alpha Media | 8 Comments