Category Archives: alo public relations

Unity A Common Thread in New Ads

Posted on April 21, 2018 by Alicia Morales

Back in the ’50s and ’60s, commercials were simplistic. They showcased the product, maybe mentioned the slogan of the brand that made the product, and sometimes if we were lucky, they would show the product in use. Modern day commercials … Continue reading →

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#WhoBitBeyoncé? Nets Attention

Posted on April 15, 2018 by Ivana Gonzalez

Tiffany Haddish has quickly become a lovable celebrity since her refreshing burst onto the acting and comedy scene early last year. But where her charisma has made the country embrace her, it’s that same charm that landed her in hot … Continue reading →

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Mantra v. Meaningful Action

Posted on April 15, 2018 by Austin Miller

In 1982, Johnson & Johnson created a model for handling modern corporate crises after seven people were died from the presence of cyanide in capsules of Tylenol: Don’t delay Apologize Be transparent Be accountable They acted immediately, took responsibility, recalled any … Continue reading →

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Kim Kashing In on Cultural Appropriation?

Posted on February 4, 2018 by Ivana Gonzalez

The Kardashian clan are no strangers to controversy. Many argue that it’s what has catapulted them to the grand success they enjoy today.  For this family, it seems their motto might run along the lines of — any PR is … Continue reading →

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Oscars Making All The Right PR Moves

Posted on February 4, 2018 by Alicia Morales

The Oscars have taken matters into their own hands when it comes to 2018 nominations and they aren’t playing games. Amid all the sexual assault and harassment cases coming to light, James Franco’s past seemed to have snuck its way … Continue reading →

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