Author Archives: wwillis

What do we do? Follow the trends!

On the BadPitch blog, I found an interesting post all about following trends. By the way, if you haven’t starting read this blog yet, you should. It’s full of amazing and fun insight. Side note over. Anyways, the author of … Continue reading

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The “Homeless American Girl” and Cause-Marketing

 In her post on Gable PR’s Blog, Krista Rogers writes about a controversial topic, which can teach us future PR pros a thing or two about cause-marketing. Has anyone heard this story yet? American Girl Dolls have come out with … Continue reading

Posted in In Awe Communications | Tagged , , , | 18 Comments

It’s the little moments that count

There are so many things I love about this profession I’m in, no matter the winding road it took me to get here. When I first started j-school, I was a print major. That is, until I discovered something I knew … Continue reading

Posted in In Awe Communications | Tagged , , | 14 Comments