Author Archives: vlumpkin

Making Social Media Sexy

When pitching social media to clients, you better make it sexy.

Posted in Zenergy | Tagged , , , , , , , , , , , , , , , , , | 1 Comment

Back to Basics

In a world that perhaps need no more examples, two recent PR disasters showcase how important the fundamentals of public relations are, especially to prominent brands or people. Given the glaring missteps, the firms handling crisis communications for Toyota and … Continue reading

Posted in Zenergy | Tagged , , , , , , , , , , , , | 4 Comments

Brand Makeovers

Zenergy weighs in on a brand makeover. Continue reading

Posted in Zenergy | Tagged , , , , , , , | 3 Comments