Author Archives: tmoore

Twitter Debuts Sponsored Tweets

I read a recent article on PRSA which announced and explained Twitter’s debut of its latest application, “promoted tweets,” which was launched on Tuesday, April 13. Since Twitter’s launch four years ago, many people have been curious to see if … Continue reading

Posted in Godspeed Communications | 1 Comment

SEO; Paying for priority

Recently, I have been noticing that search engine optimization, SEO, has been becoming more and more of a hot topic of controversy in the PR industry. SEO is the process of improving the volume/quality of traffic to a web site/web … Continue reading

Posted in Godspeed Communications | 5 Comments

Honesty is the Best Policy

Toyota recently launched a new PR campaign in which the company confronted their mistakes and their tainted reputation head-on with an honesty appoach. Two recalls for some of their models were issued regarding safety hazards with the acceleration pedal. Dealing with the government … Continue reading

Posted in Godspeed Communications | 1 Comment