Author Archives: Travis Moore

Taylor Isn’t Swift as PR Genius

Posted on November 16, 2014 by Travis Moore

There’s no denying Taylor Swift is a successful entertainer. (I don’t say musician because much of her work is auto-tuned and her songs almost exclusively focus on ex-boyfriends.) That said, Emily Yahr of The Washington Post is unfortunately mistaken when … Continue reading →

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Sexist Ad Nearly Sinks Scottish Vote

Posted on September 28, 2014 by Travis Moore

Regardless of topic or client, in the process of campaigning, communication is key. Ads from opposing sides on Scottish Independence offer stellar examples of why this is true. My favorite program to obtain news from is Last Week, Tonight. John … Continue reading →

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