Author Archives: tburns

Good Feelings Towards Cronkite PR

As we round out the final week of blogging and finish the week of our social media projects, I cannot help but reflect back on what I have learned and evaluate the Cronkite School’s PR program as a whole. Although … Continue reading

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Strategy #1: Understand Business Financials

For my business journalism class with Professor Leckey, I have to read “24 Days,” which is a book that chronicles The Wall Street Journal’s experience in covering Enron’s collapse. (To this day, the ex-American energy company is credited as the … Continue reading

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Socially Responsible Communication Methods

About a week ago, PR News held a luncheon at the National Press Club in Washington, D.C. to honor those who had the best corporate social responsibility (CSR) communications in 2009. Some of the winners were Nickelodeon for Cause Branding Campaign, … Continue reading

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Privacy: With or against the social media trend?

Facebook, Twitter and Linked In are just some of the new instruments that have been placed in the PR toolbox and changed the game a bit. Obviously, they are ways for people to manage different aspects of their reputation. However, … Continue reading

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