Author Archives: ssteffan

Marriage Equality a ‘Celeb’-rated Success

Posted on March 27, 2013 by ssteffan

When Beyoncé shares something you started on her Facebook page with 44 million followers, you know it’s been a successful social media campaign. The Human Rights Campaign reflects a social media strategy to barrage the Internet with red equal signs … Continue reading →

Posted in Beacon PR | Tagged , , , | 1 Comment

Deceptive? Car ads bypass air bag data

Posted on February 10, 2013 by ssteffan

Can there be too much of a good thing when it comes to air bags? Advertisers say no, but the recall data reveal a different story. When it comes to air bags, most people (and car manufacturers) would agree that … Continue reading →

Posted in Beacon PR | 2 Comments

Preserving History & Good Reputations

Posted on November 4, 2012 by ssteffan

Phoenix has been in the national news on the historic preservation front. The Suns planned to knock down and excavate the Madison Hotel and the Hotel St. James in downtown Phoenix and replace them with a VIP parking lot. Many … Continue reading →

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Employee Access to SM Sites: Good or Bad Idea?

Posted on October 7, 2012 by ssteffan

Even though the Valley PR blog hasn’t published in more than a year, much of its content remains relevant in today’s communications world. Social media, as discussed in our blog before, is a definite sticking point in many ways: How … Continue reading →

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Social Media Policy Blindsides Progressive

Posted on September 16, 2012 by ssteffan

Progressive Insurance is coping with the fallout from a social media scandal outlined in this blog post. The controversy at first centered on a vocal relative of a Progressive client who was killed in a car accident. Essentially, in order to … Continue reading →

Posted in Spark Communication | 4 Comments