Author Archives: ssteffan

Marriage Equality a ‘Celeb’-rated Success

When Beyoncé shares something you started on her Facebook page with 44 million followers, you know it’s been a successful social media campaign. The Human Rights Campaign reflects a social media strategy to barrage the Internet with red equal signs … Continue reading

Posted in Beacon PR | Tagged , , , | 1 Comment

Deceptive? Car ads bypass air bag data

Can there be too much of a good thing when it comes to air bags? Advertisers say no, but the recall data reveal a different story. When it comes to air bags, most people (and car manufacturers) would agree that … Continue reading

Posted in Beacon PR | 2 Comments

Preserving History & Good Reputations

Phoenix has been in the national news on the historic preservation front. The Suns planned to knock down and excavate the Madison Hotel and the Hotel St. James in downtown Phoenix and replace them with a VIP parking lot. Many … Continue reading

Posted in Spark Communication | Tagged , , | Comments Off on Preserving History & Good Reputations

Employee Access to SM Sites: Good or Bad Idea?

Even though the Valley PR blog hasn’t published in more than a year, much of its content remains relevant in today’s communications world. Social media, as discussed in our blog before, is a definite sticking point in many ways: How … Continue reading

Posted in Spark Communication | Tagged , | Comments Off on Employee Access to SM Sites: Good or Bad Idea?

Social Media Policy Blindsides Progressive

Progressive Insurance is coping with the fallout from a social media scandal outlined in this blog post. The controversy at first centered on a vocal relative of a Progressive client who was killed in a car accident. Essentially, in order to … Continue reading

Posted in Spark Communication | 4 Comments