Author Archives: srugeris

Reputation Management in the White House

Weeks after Vice President Joe Biden was caught on live TV whispering to President Obama that the signing of the health care bill was a “Big f**king deal,” its video appears on Google as the third link related to his … Continue reading

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Soft drink giants go hard on advertising

While cruising in the car one beautiful day in Phoenix, I noticed a billboard that The Coca-Cola Company had paid to put up somewhere on Indian School rd. The advertisement portrayed LeBron James in all his glory approaching the rim … Continue reading

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Crowning Burger King as coffee royalty

McDonalds has been at the forefront of industry trend setting for fast food franchises across the world. They practically invented the system. From the predictable menu combos that you can order from the employees that are trained with robot like … Continue reading

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