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Author Archives: Sam Herndon
Adding Up Social Media Success
Social media has become the primary tool for many PR practitioners and marketers. Social media platforms like Facebook and Instagram offer access to millions of users at a fraction of the cost of traditional advertisement placements. When using social media … Continue reading
Posted in UStrategies
Tagged analytics, Engagement, facebook, impressions, instagram, social media, social media measurement
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Voice Devices Channel PR/Marketing Messages
As the digital marketing and public relations space becomes more and more saturated, communication specialists are looking for innovative tactics to reach customers in an impactful way. This has been true from the invention of radio to the dawn of … Continue reading
Posted in UStrategies
Tagged Alexa, Amazon, google, Google Home, Keeping up with the Kardashians, Marketing, netflix, PR, Stranger Things, voice devices
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Getting Social to Discover Your Audience
Audience is everything when creating a campaign. Anyone trying to convey a point to group of people must consider whom they are talking to and how to reach them. A communicator must know what the target audience doesn’t want as … Continue reading
Posted in UStrategies
Tagged Advertising, analytics, demographics, facebook, instagram, LinkedIN, public relations, social media, twitter
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