Author Archives: Sam Herndon

Adding Up Social Media Success

Social media has become the primary tool for many PR practitioners and marketers. Social media platforms like Facebook and Instagram offer access to millions of users at a fraction of the cost of traditional advertisement placements. When using social media … Continue reading

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Voice Devices Channel PR/Marketing Messages

As the digital marketing and public relations space becomes more and more saturated, communication specialists are looking for innovative tactics to reach customers in an impactful way. This has been true from the invention of radio to the dawn of … Continue reading

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Getting Social to Discover Your Audience

Audience is everything when creating a campaign. Anyone trying to convey a point to group of people must consider whom they are talking to and how to reach them. A communicator must know what the target audience doesn’t want as … Continue reading

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