Author Archives: shuscher

R.I.P.: The Press Release?

Is the press release dead? According to an article by Advertising Age’s Simon Dumenco, it is. http://adage.com/mediaworks/article?article_id=145838 In the article, Dumenco claims that thanks to Twitter, the press release is no longer a relevant tool to disseminate information. Dumenco says … Continue reading

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