Author Archives: Sophia Mayberry

IHOP Tweets RT on Target?

Posted on November 16, 2014 by Sophia Mayberry

With all the promoted tweets and Twitter analytics, it’s harder to set your brand apart. A Twitter account is now standard for most brands. It’s a channel where people are used to reaching out and communicating with brands. In order … Continue reading →

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‘Eyes’ Create Social Media Stars

Posted on October 5, 2014 by Sophia Mayberry

Social media celebrities are not a new phenomenon. But audiences may be surprised to learn that Vine/Snapchat celebrity Jarome Jarre makes $25,000-$35,000 per Vine/Snap. For example, GM actually paid Jarre to star in a zero gravity Vine on their account … Continue reading →

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DiGiorno’s Half-Baked Tweet

Posted on September 14, 2014 by Sophia Mayberry

DiGiorno’s #whyIstayed tweet is one of the most embarrassing social media blunders we’ve seen. In case you don’t follow DiGiorno, (I found the story on PR Daily) in the midst of the social media conversation about domestic violence surrounding the … Continue reading →

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