Author Archives: sdoyle

The Future of Movie Marketing

In Todd Defren’s blog PR Squared he discusses the idea of relationship building in movie launches rather than just campaigns.  He says campaigns are usually used because movies are such short-term events but began to brainstorm a relationship aspect. He … Continue reading

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Product Placement, Marketing or PR?

In Heather Yaxley’s blog, Greenbanana, she discusses the UK government proposal to allow product placement on TV. Currently, according to BBC News, “References are allowed ‘where their inclusion within the programme is justified editorially’, and goods can appear if they … Continue reading

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Tech Overload

In the blog, The Steve Rubel Lifestream, Steve Rubel does a video interview with, Alan Warms, the CEO of an online application website called Appolicious . The website is a social network sort of website about apps on iPhones and will … Continue reading

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