Author Archives: sclarke

Do first impressions mean everything? They sure do.

As many of us are nearing graduation from the Walter Cronkite j-school, we are already starting to apply for jobs. In this tough job market, we need to find anything (and I mean, any little thing) that can set us … Continue reading

Posted in Spotlight Public Relations | Tagged , , | 8 Comments

Is Journalism dying? And is PR going with it…?

We all have heard the “talk” going around that journalism is struggling. Being in the j-school, we constantly are brainstorming new business models to keep the industry alive. Is online taking over print? These are the questions we are repeatedly … Continue reading

Posted in Spotlight Public Relations | Tagged , , | 6 Comments