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Author Archives: Sierra Ciaramella
Toys R Us: No More Fun and Games
Every kid longs for the day they get to wander down the aisles of endless toys, games and crafts at Toys R Us. Little do they know of the megastore’s lackluster performance which ultimately led to the closing of all … Continue reading
Posted in Scope Communications
Tagged #consumerrelationship, #relationshipbuilding, #toysrus, Business, PR
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Making Personal Decisions Public
When a couple makes the tough decision to separate, they normally maintain privacy during the process. But when a celebrity endures the difficulty of a break up, their fan base (and others) turn privacy on its head. Logic, the rapper, … Continue reading
Posted in Scope Communications
Tagged #celebrities, #celebritycouples, #divorce, #famous, #fans, #maintainingrelationships, #separation
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Serving Up Must-Reads For PR Practitioners
From developing the perfect pitch to maintaining professional relationships, the ever-changing public relations industry requires a variety of skills. It’s no secret that practitioners usually have a lot on their plate, so it is important to keep up with all … Continue reading
Posted in Scope Communications
Tagged #AlisaBowman, #BillMcGowan, #books, #DaleCarnegie, #JonahBerger, #MalcolmGladwell, #mustreads, #publicrelations, #reading, communications
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