Author Archives: rsutherl

Business Ethics A Fantasy?

If companies behaved ethically, would they need PR? Let us pretend that corporations, small businesses and everything in between placed ethics above profits. Would they stay afloat? Perhaps not. But in the hypothetical realm, it may be a useful exercise … Continue reading

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Virtues of a purple cow

Seth Godin, author of Tribes, gave a TED talk in 2003 on the importance of being original when trying to grab consumers’ attention. He pointed out that no one would stop to see a cow grazing alongside a highway because … Continue reading

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Stories the essence of relationships

When a company projects synthetically sentimental images on billboards to sell its products, most sensitive consumers wince — if they pay attention at all. Fake emotional appeals rank as possibly the most offensive marketing tactic around, although there are exceptions. … Continue reading

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