Author Archives: rsteinga

Is Advertising for Losers?

I am an avid fan of AMC’s Mad Men, a show that depicts the glamourous and glossy lives of advertising executives in the 1960s. That said, when I saw Todd Defren’s post “Advertising Will Be For Losers,” I was a … Continue reading

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Does Social Media Come With Instructions?

As a public relations student, I am often asked about social media with the assumption that because I am a 20-something and in PR I l have all of the social media answers. For the record, I by no means … Continue reading

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‘Fail Whale’: When Companies Just Can’t Click

When a public relations professional meets with a client, one of the most important goals is to manage the client’s expectations. Often clients assume that social media is the only way to find people, especially when trying to communicate with … Continue reading

Posted in Bridge 21 | 2 Comments

The Changing World of Location-Based Social Media

Like Facebook and Twitter, smartphone application software (apps) has become an increasingly important tool in the world of a public relations practitioner. In 2008, Apple announced the release of the iPhone 3G and along with it, access to the App … Continue reading

Posted in Bridge 21 | 1 Comment