Author Archives: Rachael McBride

‘PR Practitioner’ Job Title Out of Step?

According to one PR Daily article, the commonly used job title “public relations practitioner” is actually unbecoming of the profession. Author Parry Headrick argues that the term is an unnecessary attempt to “overcompensate by tacking on an ‘official-sounding’ word to … Continue reading

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Social Media Mirrors Oscar Magic

The Academy of Motion Picture Arts and Sciences stepped up its social media game at the 85th Oscars on Feb 24. Playing on a few of the nominated movies (Mirror Mirror and Snow White and the Huntsman), the Academy set … Continue reading

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