April 2021 M T W T F S S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 Meta
Author Archives: Rachel Eroh
Paying for Placement: Social Media Ad Buys
Have you ever scrolled through your feed and stumbled upon an account you didn’t recognize? Then upon closer examination, you find the word “Sponsored.” This is a strategically placed advertisement. You have been targeted. Now the effectiveness of this marketing … Continue reading
Posted in Spark Solutions
Tagged Advertising, brand awareness, digital marketing, Marketing, social media
Comments Off on Paying for Placement: Social Media Ad Buys
Brand Humor: Highs, Lows of Sass and Sizzle
What makes you follow a brand on social media? Maybe it posts really aesthetically-pleasing photos. Maybe it features giveaways and contests. Maybe it engages you in a unique way — with a sense of humor. While using social media for … Continue reading
Posted in Spark Solutions, Uncategorized
Tagged Advertising, branding, campaign, Marketing, PR, public relations, social media, twitter
Comments Off on Brand Humor: Highs, Lows of Sass and Sizzle
Brands: Be Bold or Stay Safe?
Patagonia. Pepsi. Airbnb. Nike. What do they have in common? They all took a political stand on a topic through their websites and advertisements. Did they all succeed? Nope. The past few years have bubbled with controversial topics and debates due in part … Continue reading
Posted in Spark Solutions
Tagged brands, Marketing, Political Advertising, politics
Comments Off on Brands: Be Bold or Stay Safe?