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Author Archives: Nora Merza
PR Woes Drain Energy from Power Drink
The FDA will now require energy drinks to be sold as a beverage, not a dietary supplement, after 13 deaths and a letter from 18 doctors and researchers. For more than a decade, drinks like Monster Energy and Five-Hour Energy … Continue reading
Posted in aspireCreative, Uncategorized
Tagged branding, credibility, Crisis, Crisis communication, Crisis Management, death, energy drink, ethic, f.d.a., law, Monster Energy, PR, public relations
1 Comment
Runway 2.0 Re-Designs Fashion, Social Media
Audience members were encouraged to use their phones and tablets during the Kenneth Cole Fall 2013 Runway Show Live from New York Fashion Week. “During the @kennethcole runway show, out of respect for other members of the audience please make sure your … Continue reading
Posted in aspireCreative
Tagged Advertising, brand, branding, communication, credibility, facebook, fashion, instagram, Kenneth Cole, Marketing, online, PR, public relations, social media, technology, twitter
7 Comments