Author Archives: nkumarat

Is Google Books’ Court Decision Fair?

A federal court decision rejected a settlement on Tuesday, March 22 among Google, the Association of American Publishers and the Authors Guild over the search engine’s full-text scanning of copyrighted books citing doubts that Google would make every book searchable online … Continue reading

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Campbell’s Soup Uses iAds to Spike Profile

So what are iAds? iAds are Apple’s newest mobile advertising that was launched seven months ago. iAds run on iPhones, iPads and iPods. Advertising Age cites Apple’s evaluation of Campbell’s iAd campaign that people were more than twice as likely … Continue reading

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