Author Archives: Mary Kenney

Avoid Crises Managing You

Crisis management has always been associated with pubic relations but due to social media the magnitude of impact on a company has grown. A crisis today can quickly become international, e.g., Volkswagen, because of the globalization of the economy. I … Continue reading

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PR Execs Now Lead C-Suite Rather Than Follow

Is a PR background prime training for a senior level management position? Historically, it hasn’t been the case but things are changing. Newly-named vice chair of GE, Beth Comstock, identifies her priorities as business innovation, corporate marketing, sales and communications. … Continue reading

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