Author Archives: Margaret Staniforth

Whiteout Blanks Mizzou Uprising

The University of Missouri team store removed their official 2015 whiteout T-shirt from its website and stores amid racial controversy. The whiteout shirt was created for the game against Brigham Young University, but in the face of racial tensions on … Continue reading

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Got Fame?

Roughly half of all products that hit the shelf won’t pass the test of time. Within five years, many of these new arrivals are discontinued, only to be forgotten and banished to the sale racks. The 2015 PR News’ Platinum … Continue reading

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Blogging Vital to Client Storytelling

Aly Saxe, founder of Iris PR Software, returned to her alma mater, Arizona State University on Sept 21 to speak with current students. In her public interview at Must See Monday with Reynolds Visiting Professor of Journalism Entrepreneurship Alan Lobock, … Continue reading

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Guinness Record Holder Wins Attention

In the style of a true PR professional, Dave Farrow uses his Guinness World Record as an opportunity for relationship building. According to an interview with Forbes, Farrow developed a memory technique in order to help him cope with his … Continue reading

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Colbert Re-Channeling Late Night Persona

As audiences tuned into the first episode of “The Late Show with Stephen Colbert” CBS this week, they may have expected to see a new side, apart from the character he had played for 10 years on Comedy Central’s “The … Continue reading

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