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Author Archives: Morgan Rath
Comcast Outage Fuels Twitter Outrage
Today’s digital age is infused with social media that can either highlight a brand’s triumphs or amplify its pitfalls. We saw that with the Chipotle E. coli outbreak and how the company struggled to respond in a timely manner when the incidents … Continue reading
Posted in Genesis PR
Tagged Comcast, Crisis communication, Genesis PR, social media, twitter, Twitter Outrage
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Uber Changing Course?
Uber has had its fair share of scandals over the past few years, including a lukewarm rebranding rollout, as well as trouble with European unions and various U.S. municipalities. The most recent, and arguably most detrimental, is the shooting in … Continue reading
Media Doom ‘Peach’ to Pits?
Proclaimed by news outlets, such as the Huffington Post and Tech Crunch, to be the next big social media hit, Peach creators had an anticipated success. But, almost one week after the media were singing Peach’s praises, they began spinning … Continue reading
Posted in Genesis PR
Tagged news, peach, pr week, public relations, social media, traditional media
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Preroll Spots Syncs ‘Friends’ for Netflix
We’ve all had to sit through those pesky preroll ads on YouTube for that expensive sports car we can’t buy or new flavor of Lays chips that makes us feel guilty for indulging in junk food. But what if … Continue reading
Posted in Genesis PR
Tagged Advertising, campaign, Friends, Marketing, Netfix, Ogilvy & Mather, PR, preroll, Youtube
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ABC Family Getting a Makeover
ABC Family, a popular Disney-owned television network, announced that beginning in January 2016, it will changE its name to Freeform. ABC Family president Tom Ascheim said the company is rebranding to suit its shifting target audience. The network is switching … Continue reading
Posted in Connect PR
Tagged ABC Family, Millennials, public relations, rebranding, television
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Pope’s Messages May Scatter Flock
Late September, Pope Francis will visit the U.S. for the first time. The Pope’s visit comes at a crucial time, as the number of Catholics in the U.S. has declined by three million since 2007, according to a PEW Research … Continue reading