Author Archives: Matthew Covert

LinkedIn’s Global Reach

Posted on April 10, 2016 by Matthew Covert

May is a time when college students across the United States will have hopefully found their first job and begin their post graduate lives. May also marks an anniversary for a social media platform that has aided people around the … Continue reading →

Posted in Catalyst Communications | Comments Off on LinkedIn’s Global Reach

Talking Up Snapchat

Posted on April 9, 2016 by Matthew Covert

PR Lab special guest lecturer, Scott Pansky of Allison + Partners discussed the merits of Snapchat. Snapchat is a mobile social media app that allows users to share images that self-destruct after a maximum of 10 seconds. The app also … Continue reading →

Posted in Catalyst Communications | Comments Off on Talking Up Snapchat

Presidential Playlists

Posted on October 24, 2015 by Matthew Covert

Did you know the President has a playlist on Spotify? He does, and the past week I have been talking to my friends about the Chief Executive’s excellent taste in music. There’s Stevie Wonder, Mos Def, the Isley Brothers, the … Continue reading →

Posted in Forward PR | 2 Comments

A ‘Grande’ Donut Diss

Posted on October 4, 2015 by Matthew Covert

It’s time to discuss Ariana Grande’s donut-licking incident from a PR standpoint. After caught licking donuts and stating she hates America (with it all captured on tape), artist Grande has tried to erase this June mishap with little success. Her … Continue reading →

Posted in Uncategorized | 1 Comment