Author Archives: Mackenzie Keller

Charmin Pulls ‘Thor’ Potty-Pun Tweet

Wrapping around the release of Thor: The Dark World, Charmin posted a tweet that sent the Twitterverse aflutter. We’ve always been an #Asgardian. — Charmin (@Charmin) November 8, 2013 Along with the tweet, this picture: The only terrible thing was that the … Continue reading

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Pepsi Trick A Treat

In lieu of post-Halloween festivities, what would be a Halloween without a little brand-to-brand fun? Although a little late in its arrival — Oct 31 to be exact — Pepsi delivered an ad that would shock the interwebs. Created by … Continue reading

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Brands Scare Up Spooky Fun

While some brands repeat Halloween campaigns every year like Chipotle’s “Boo-rito,” new Halloween campaigns for 2013 are largely invisible. According to Mobile Marketing Watch, holiday campaigns were expected to start early but by October many brands have yet to take advantage … Continue reading

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Quelling Complaints Latest Social Media Tool

With the latest reports of crisis from TGI Friday’s, it is no wonder that forms of social media have ousted emailing as the main form of communication for customer service. The newest customer service crisis belongs to TGI Friday’s. According … Continue reading

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Long, Short of Nielsen’s New Metrics

On Sept 19, the Wall Street Journal broke the news that among many things, Nielsen plans to add social media measurement to its TV Ratings beginning Fall 2014. However, there are a few measurements that should be noted which show … Continue reading

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Dunkin’ Donuts Ad Fresh From The Vine

America’s favorite coffee and donut shack is stepping ahead of the competition. Being unique sets you apart in the ratings and in the public arena, and Dunkin’ Donuts did just that when it unveiled its new commercial during Monday Night Football … Continue reading

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