Author Archives: Megan Conner

Sweating The Message

Rebranding is a constant occurrence in the public relations industry. A company or product in business for a long time will usually rebrand every so often in order to grow their audience. The goal of rebranding is to create and … Continue reading

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Walmart Sorry for ‘Fat Girl Costume’

Retail conglomerate Walmart found itself at the center of an unfortunate oversight in October causing a major backlash from consumers. The retailer’s site featured a Halloween costume category, titled “Fat Girl Costumes.” The “Fat Girl Costume” section featured many of … Continue reading

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#FlyitForward with JetBlue

Companies have always made an effort to incorporate some type of philanthropic work into their business plans. It is well-known that charitable work helps others, but also creates a positive image for the company’s brand. The airline JetBlue has taken … Continue reading

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Virtual Customer Service Bad Deal?

We’ve all witnessed someone we follow on Twitter tweet a complaint, whether a delayed flight or unfair treatment at a local retail store. These interactions with customers offer brands the opportunity to connect directly with their customers individually over social … Continue reading

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UO Selling Pain for Profit

Urban Outfitters has always sparked controversy with its unconventional and provocative clothing style, but their most recent action has many questioning whether the retailer has gone too far. The company is facing a backlash for a “Vintage Kent State University … Continue reading

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